Digital Marketing Certification Training

Certified Digital Marketing Professional

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.
The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing, and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.

Program learning outcomes and content

 

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

Syllabus & Course Overview 

Your certification in digital marketing will give you an in-depth understanding of how to effectively strategize and implement powerful campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

Topics

  1. Principles of Digital Marketing
  2. Developing Objectives
  3. Digital Research
  4. Cultural Research
  5. Connecting with the Customer

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

Topics

  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business

Topics

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights

The Search Engine Optimization (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

Topics

  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords
  • SEO Content Plan
  • Search Ranking
  • SEO Performance

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.

Topics

  • Fundamentals of Paid Search
  • Google Ads
  • Search Campaign Management
  • Search Campaign Measurement

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

Topics

  • Fundamentals of Display & Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimization

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Topics

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalization, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Topics

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimizing
  • Marketing Automation

The Website Optimization module will explore how to build and publish a well-designed, high-performing and optimized website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

Topics

  • Web Design and Website Optimization
  • Websites Design Principles & Website Copy
  • User-Centered Design
  • Website Optimization
  • Website Metrics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

Topics

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analyzing & Recording Data

Boost your credibility and advance your career

This certification will provide you with an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Who is this Professional Certification for?

This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:

Traditional marketers

Digital marketing professionals

Business owners

Recent graduates

Career changers

Entreprenuers

Supporting your online learning journey…

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.

An extensive content library how you need it, when you need it.

What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

Supporting your online learning journey…

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.

An extensive content library how you need it, when you need it.

Delivered by industry leading experts, you will be introduced to the most relevant and transformative aspects of digital

Our specialist product team work closely with leading industry experts to create, review and update the learning outcomes on a regular basis.

Validated by the Global Industry Advisory Council (GIAC) Members Include: